World Newspaper Congress / Cape Town 2007

Ballroom East

Theme: Maximizing the digital potential of the newspaper.

New audiences, New content, New technologies = New revenues

* Welcome and Introduction

Chairman and Moderator :

Matthew Buckland - General Manager: New Media,
Mail & Guardian Online, South Africa

* News from Yahoo. Future development opportunities for newspapers. How newspapers can develop content and revenue.

Mike Smith - Executive Director, Media Management Center, Northwestern University, USA

* Meeting consumer demand in a digital world.

Erik Nord - Deputy CEO, Telenor Broadcast, Norway

* World Digital Media Trends: WAN's new research on revenues and audience at newspaper Internet operations.

Martha Stone - SFN Director, World Association of Newspapers

* Automated Content Access Protocol (ACAP). The ACAP project will enable publishers to automatically give or withhold permission to search engines to access their content.

Daniel Neethling - Regional General Manager, Southern Newspapers, MEDIA24, South Africa

* Ad words and prints ads.

Rob Jonas - Head of Media & Publishing, Google Europe, Middle East and Africa.

Working language : English

YOUNG READER ROUND TABLE

Meeting Room 1.60 : 1-4

Theme: Winning Strategies for Engaging a New Generation

Newspapers must reach the newest generation of young people where they are and with both an authenticity and a sense of engagement that, luckily, tie naturally to the best of what the press can do. We'll look at several of the latest success stories, including how to create a newsroom - and the content that goes with it -- in which such an approach comes naturally, how to meet this generation where it meets each other and how a new WAN research effort can help you learn even more.

Working Languages: English and French

The Round Table is supported by Norske Skog, the Norway-based global paper producer, as part of its partnership in WAN's Newspapers in Education Development Project.

Moderator: FranÁois Dufour, Founder and Editor, L'Actu, Mon Quotdien, Mon Petit Quotidien, Quoti, France.

The New Generation - How They Differ - and Don't
An exercise, and then the latest research that tells us what's new, and not so new, about this generation that can help newspapers better create opportunities to meaningfully engage with its members. Robert Barnard, founder & partner, D-Code, Canada

Engaging a Newsroom
How a newsroom changed to meet young people where they were and bring them into the main pages, without alienating staff or longstanding readers. The World Young Reader Prize-winning case of El Correo (Spain), Montserrat Lluis, Associate Editorial Director, Vocento Group

Engaging the Content
Two very different but equally ground-breaking cases: the World Young Reader Prize-winning section, READright, Lisa Blakeway, founder, South Africa, and a new "Solidarity Initiative," Jeanne Emmanuel Gapsys-Hutin, journalist, Ouest France.

Meeting the Young Where They Are - Connections that Engage, and Some Other Things You Absolutely Should Be Doing When You Get Home
Aralynn McMane, Director, Young Readership Development, WAN

PRESS FREEDOM ROUND TABLE

Ballroom West

Theme: Press Freedom in Africa: the Key to Good Governance and Development'

The press freedom round table will this year turn the spotlight on obstacles to the development of a viable and powerful press in Africa and explain why press freedom remains a key to the establishment of good governance and durable economic, political, social and cultural development, prosperity and peace.

If any continent needed a strong, free and independent press to act as a watchdog over public institutions, it would be Africa, where so many problems coincide: corruption, famine, poverty, violent conflict, disease, lack of education. Yet, in country after country, the press is crippled by a panoply of repressive measures, from the jailing and persecution of journalists to the widespread scourge of 'insult laws' and criminal defamation which are used, ruthlessly, by governments to prevent critical appraisal of their performance and to deprive the public from information about their misdemeanours.

Opening speaker and moderator:
Professor Fackson Banda, Media Analyst and Columnist, Zambia

Why is a Watchdog More Needed than a Lapdog?
Kwame Karikari, Executive Director, NAFEO and Media Foundation for West Africa, Ghana
Bill Keller, Executive Editor, The New York Times, United States
Azubuike Ishiekwene, Executive Director, Publications, Punch Nigeria Limited

What is the role that a strong, free and independent press can and should play in reversing the severe consequences of poor governance, corruption and underdevelopment, and in improving political accountability? Who's revealing the secrets of governments and holding them to account?

Can You Write with a Prison Sentence over or a Gun to your Head?
Raymond Louw, Editor and Publisher, Southern Africa Report, South Africa
Pius Njawe, Publisher, Le Messager, Cameroon

What is the scope and impact of 'insult laws' and criminal defamation on independent, critical and investigative journalism in Africa? Taking stock of the reality and advocating for change. How other factors also hinder the development of a strong free press.

Setting a Free and Independent Press higher on the Agenda
Alfred Dan Moussa, Editor in Chief, FraternitÈ Matin, Ivory Coast, and Vice President of the Union de la presse francophone
Wilfred David Kiboro, former Chief Executive, Nation Media Group, Kenya, and Member of AMDI Advisory Group

Why it is critical to re-establish the promotion of a free and independent press as a key criterion when assessing a country's progress toward good governance. What are the instruments and initiatives in place that can result in a renewed and effective commitment toward media development in Africa?

Working language: English and French